If you're here following my presentation at ParDreamin, welcome! I'm Lara Black, a long-time Pardot power user. I have been using Pardot since 2011, and have run into (aka broken and then fixed) most things in Pardot ... so if I don't have all the answers I usually can point you in the right direction. https://www.youtube.com/embed/JQv1sVlFSmM...
Junk records can come into your Pardot account various ways. Common ways include via form submission (someone enters a bad email address to avoid being added to a mailing list) or via import, or even via the sync to Salesforce. Instead of spending hours manually cleaning records, use an Automation Rule to automatically clean your database. In...
One of my favorite Pardot tricks makes it easy to add prospects to lists based on a field value, without using any of your Automation Rules.
Pardot is a huge tool, with many features and moving parts. The key to success? Do something – anything! Then build on your success over time.
Lara Black goes by PardotPro now, but how did she first start using this marketing automation tool?
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